Total Kenya plc has launched new packaging for its entire range of lubricants that comes with new colors, new labels, and a more ergonomic design with an aim to maintain a distinctive design for consumers to identify Total Lubricants easily.
In addition to these design developments, Total Lubricants contributes to the Group’s ambition to become the responsible energy major. “A reduction in the weight of packaging will prevent the emission of 9,500 tons of CO2 equivalent* each year resulting in raw materials savings.
The new Lubricants packaging will be unveiled by the Kenyan long-distance runner and marathon record-holder Eliud Kipchoge who is Total Kenya’s brand partner.
“We have always offered products that are customer-centric,” said Olagoke Aluko, Managing Director, Total Kenya PLC. “But today’s consumer needs customized information about products and how to use them, this has led us to innovate and redesign our lubricants packaging by giving them a new shape, color, and label. We have achieved our goal, and the results are at par with our lubricant’s performance — in other words, excellent!”
Packages at the forefront of innovation
The Total Lubricants package upgrade is a major step forward incorporating innovative features that reinforce the proven authenticity of Total products.
Consumers can now identify the product they need immediately, with the new color coding: Platinum for top-tier, Silver for mid-tier, and Bronze for entry range products. Buyers can zoom in on the product they need by checking the new label, which is much clearer and easier to read.
Unique labels designed to look like a car dashboard
The essential product information curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals, and a QR code that can be used to confirm the product’s authenticity in a flash. It’s a product label unlike any other and an advancement in relaying information about Total lubricants.
Better ergonomics for an enhanced customer experience
The new packs offer a new design with a more ergonomic handle that makes it easier to carry and a tamper-proof cap functionally redesigned to make it easier to fill the oil sump during an oil change or oil top-up service.
The new packages are being rolled out gradually as from last year December in every Total service station and authorized distributor outlet across the country and beyond.
*Calculated based on volumes and ADEME CO2 conversion factor.